Articles & How-to’s
Why Story Matters: A Community Foundation Case Study
When the Community Foundation reached out to us, they were looking for a video to raise awareness at a local baseball stadium. Their initial instinct was to focus on the numbers: the programs they offer, the resources they provide, and the impact they make.
Those things matter. But we knew there was a more powerful way to communicate that impact.
From a Casual Conversation to a Powerful Story: Creating a Music Video with The Mack Berry Band
A casual conversation became an opportunity to tell a story that went far beyond a traditional music video. Together with The Mack Berry Band, we created a cinematic tribute that used the band's platform to honor veterans and bring their experiences to the forefront. Through thoughtful storytelling and powerful visuals, the project continues to resonate long after its premiere.
Building an Aerospace Brand Story That Reaches Beyond the Industry
At a time of rapid growth, ARS set out to tell a bigger story. A story that captured the purpose, innovation, and impact behind its work in aerospace.
5 Ways to Add Conflict to Your Brand’s Video Production (Without Being Negative)
Many brands shy away from conflict, fearing it might paint them in a negative light. Here's the thing: conflict isn't negative – it's necessary. Jumpstart your creativity and take these tips into your next video production.