5 Ways to Add Conflict to Your Brand’s Video Production (Without Being Negative)
Ever notice how the most gripping stories always have some kind of challenge to overcome? It's true in movies, books, and yes – even in brand storytelling. But many brands shy away from conflict, fearing it might paint them in a negative light. Here's the thing: conflict isn't negative – it's necessary.
Here's the key insight: Conflict in your brand story creates tension, holds attention, and makes your message more memorable – without being negative.
Let's explore five ways to add conflict to your brand story:
Internal struggle: Show how your brand overcame its own challenges. Example: A sustainable fashion brand sharing their journey to find eco-friendly materials.
External obstacles: Highlight industry-wide or global challenges your brand is tackling. Example: A food delivery app discussing how they're addressing the challenge of food waste.
Customer pain points: Showcase the problems your customers face that your brand helps solve. Example: A productivity app illustrating the overwhelm and stress their users felt before finding their solution.
Competing ideas: Present contrasting approaches or philosophies in your industry. Example: A natural skincare brand comparing conventional beauty standards with their holistic approach.
Man vs. Nature: Show how your brand is working to overcome environmental challenges. Example: An outdoor gear company detailing their efforts to create products that withstand extreme weather conditions.
Here are three tips for effectively incorporating conflict into your brand story:
Keep it relevant: Ensure the conflict directly relates to your brand's purpose or value proposition.
Show resolution: Always pair the conflict with how your brand helps overcome it.
Stay authentic: Use real challenges you've faced or are facing, not manufactured drama.
Remember, when we guide the heart through a story of overcoming challenges, we create a powerful pathway to move the mind. It's not about being negative, but about creating a narrative arc that engages and inspires.
Let’s Start with Your Story
Too many companies are underserved in video production and deserve better. Let’s work together and find the story that matters—and create a video that moves your audience to act.
